Introduction: Why Choosing the Right Tiles Company Matters More Than You Think
Have you ever stood in your kitchen or bathroom, staring at your tiles and thinking, “I should’ve done more research before picking these”? You’re not alone. When it comes to transforming your living spaces, tiles aren’t just another home décor item-they’re a long-term investment that affects your home’s functionality, aesthetics, and resale value. In fact, studies show that 82% of homebuyers consider flooring quality when making purchase decisions, and tiles make up a significant portion of that equation.
India’s ceramic tiles industry has exploded into a ₹60,000 crore powerhouse, and the market shows no signs of slowing down. The Indian tiles market is projected to grow from 1,255.97 million square meters in 2025 to 1,676.95 million square meters by 2034, registering a compound annual growth rate of 3.26%. With urbanization accelerating and the middle class expanding, thousands of new construction projects are underway across residential, commercial, and industrial sectors. This growth has sparked intense competition among manufacturers, which means better quality, more innovative designs, and improved affordability for consumers like you.
But here’s the catch-not all tiles companies are created equal. Some focus on budget options, others on premium designs, and a few tackle every market segment. So how do you navigate this maze and find the perfect tiles company for your project? That’s exactly what this guide does. We’ve researched the top 10 tiles companies in India, analyzed their product offerings, pricing structures, and unique selling points. Whether you’re building a new home, renovating your kitchen, or outfitting a commercial space, this guide will help you make an informed decision.
Section 1: Understanding India’s Tiles Market Landscape
What’s Driving the Boom in Indian Tiles Industry?
The Indian tiles industry isn’t just growing-it’s transforming. Why? Several factors are at play. Urbanization is reshaping Indian cities, with millennials moving to metros and satellite towns. Infrastructure projects like highways, airports, and commercial complexes are creating massive demand for tiles. Additionally, government initiatives promoting housing for all have boosted residential construction significantly.
Another game-changer? Exports. India has become the world’s second-largest exporter of ceramic tiles, shipping products to over 180 countries. This global competition has forced Indian manufacturers to innovate, improve quality, and adopt cutting-edge technology. The result? Indian tiles now compete with European and Chinese products at a fraction of the cost.
The Morbi Factor: Why This Gujarat Town is Tile Central
If there’s one place synonymous with Indian tiles manufacturing, it’s Morbi, a dusty, bustling district in Gujarat. This isn’t just hype-it’s reality. Morbi is home to over 800 tile factories crammed into a 60-square-kilometer radius, producing 80% of India’s total ceramic tile output. In 2025 alone, Morbi’s factories churned out 4 million square meters of tiles daily-that’s enough tiles to cover over 2,500 football fields in just 24 hours.
Why is Morbi so dominant? Geography is destiny. The city sits near major ports like Mundra and Kandla, making exports effortless. It’s surrounded by rich deposits of raw materials like clay and feldspar, essential for quality tile production. Plus, the Patel business community dominates the industry, creating a tight-knit ecosystem of suppliers, manufacturers, and exporters who’ve perfected the craft over decades. The annual turnover of Morbi’s tile industry stands at approximately ₹50,000 crore, with exports accounting for ₹15,000 crore.
Market Segments: Understanding What People Buy
Here’s a fascinating breakdown: floor tiles dominate the market with a 52% share, while residential applications lead at 55% of all tile consumption. This tells us something crucial-most people buy tiles for homes, not commercial spaces, and they prioritize flooring over walls. West and Central India accounts for 28% of the market, largely because of Morbi’s manufacturing might. Understanding these patterns helps you predict trends and choose companies that excel in your specific needs.
Section 2: The Top 10 Tiles Companies in India – A Detailed Analysis
1. Kajaria Ceramics Ltd – The Market Leader
Founded: 1988
Headquarters: New Delhi
Market Position: India’s Largest Tiles Manufacturer (11% market share)
Global Ranking: 8th Largest in the World
Kajaria Ceramics isn’t just the largest tiles company in India-it’s an empire. With an annual manufacturing capacity of 90.50 million square meters, Kajaria operates eight production facilities across India: Sikandrabad (Uttar Pradesh), Gailpur (Rajasthan), Malootana (Rajasthan), three in Morbi (Gujarat), Srikalahasti (Andhra Pradesh), Balanagar (Telangana), and one in Nawalparasi (Nepal). In FY25, the company generated consolidated revenues of ₹4,683.24 crore.
Why Kajaria Dominates:
Kajaria offers an extraordinary range-over 2,100 designs to choose from. Their product portfolio includes glazed vitrified tiles, polished vitrified tiles, ceramic wall and floor tiles, and digital tiles with cutting-edge printing technology. The company exports to 30+ countries, proving its global appeal. For value-conscious buyers, Kajaria provides options starting as low as ₹50 per square foot for basic polished vitrified tiles, scaling up to premium digital designs costing ₹70-80 per square foot.
Investor Metrics: With an ROE (Return on Equity) of 17.2% and ROCE (Return on Capital Employed) of 22.1%, Kajaria demonstrates strong financial performance. Their market capitalization stands at ₹15,958 crore.
Best For: Homeowners seeking variety at competitive prices, commercial projects requiring bulk orders, and anyone who values established brand reputation and nationwide distribution network.
2. Somany Ceramics Ltd – The Experience Expert
Founded: 1969
Headquarters: Noida, Uttar Pradesh
Market Position: Major Organized Player (~6% of organized market)
Somany Ceramics brings over five decades of experience to the table. Starting operations in 1969, Somany has evolved from a regional player to a nationally recognized brand with a strong international presence in Russia, the Middle East, Africa, and the UK. The company operates manufacturing units in Kadi (Gujarat) and Kassar (Haryana).
Product Strengths:
Somany specializes in floor tiles, wall tiles, digital tiles, smart tiles, and sanitary ware products. Their tiles are known for durability and aesthetic appeal, making them favorites among architects and interior designers. The company’s commitment to innovation is evident in its smart tile offerings-tiles embedded with technology for modern living spaces.
Why Choose Somany:
If you value heritage brands with decades of proven track record, Somany is your go-to. The company has built a reputation for reliability, accessible pricing, and attractive design solutions. Their wide dealer and distributor network ensures easy availability across major Indian cities.
Best For: Mid-range buyers looking for quality without premium pricing, commercial developers, and those who appreciate a brand with strong industry credentials.
3. Simpolo Ceramics – The Innovation Pioneer
Founded: 1977
Headquarters: Morbi, Gujarat
Production Capacity: 40 Million Square Meters Per Annum
Global Reach: Exports to 45 Countries
Simpolo Ceramics has carved a niche for itself through relentless focus on innovation and design. Being based in Morbi, the tile capital, gives Simpolo access to cutting-edge manufacturing infrastructure and a skilled workforce that understands the industry inside out.
Signature Features:
What makes Simpolo stand out? Their vitrified tiles boast near-zero water absorption-a technical achievement that ensures durability and longevity. Anti-skid tiles are another specialty, making them perfect for bathrooms, kitchens, and commercial spaces where slip resistance is crucial. The company produces vitrified tiles, designer marble, outdoor tiles, wall tiles, ceramic tiles, and porcelain tiles, catering to diverse aesthetic and functional needs.
Technology Edge:
Simpolo employs advanced machinery and Italian design inspirations in their manufacturing process. Their use of smart code technology for digital printing allows for intricate designs and patterns that rival imported tiles. The company’s rigorous testing protocols ensure that every tile meets international quality standards.
Best For: Design-conscious homeowners, premium residential projects, commercial spaces demanding high durability, and anyone willing to invest slightly more for superior quality and innovation.
4. Asian Granito India Ltd (AGL) – The Fast Grower
Founded: 2000
Market Position: Fourth Largest Player in India (3-4% market share)
Production Capacity: 54.5 Million Square Meters
Headquarters: Himmatnagar, Gujarat
Asian Granito proves that you don’t need century-old heritage to dominate an industry. Established in 2000, AGL has grown exponentially to become the fourth-largest tiles manufacturer in India. This company embodies the new-age, tech-driven approach to tile manufacturing.
Product Innovation:
AGL specializes in digital wall tiles, elegant floor options, parking tiles, and quartz surfaces. Large-format tiles are their forte-these modern tiles offer versatility for both residential and commercial projects. The company’s valuation of approximately ₹990 crore and revenue of around ₹1,500 crore reflect its significant market presence.
Network Strength:
AGL boasts 6,500 dealer and sub-dealer networks with 302 exclusive showrooms pan-India. This extensive distribution ensures that their products are accessible across all major markets.
Best For: Modern homebuyers seeking contemporary designs, commercial developers requiring large-format tiles, projects demanding quick delivery, and those supporting emerging Indian manufacturers.
5. H&R Johnson (India) Limited – The Lifestyle Provider
Founded: 1985
Parent Company: Prism Cement Limited (One of India’s Top Building Material Companies)
Production Capacity: Significant Manufacturing Footprint
H&R Johnson isn’t just a tiles company-it’s a lifestyle solutions provider. Under the umbrella of Prism Cement Limited, H&R Johnson offers comprehensive home and commercial solutions. Beyond tiles, they provide modular kitchens, engineered marble, modular furniture, sanitary ware, quartz surfaces, and bath fittings.
Why This Matters:
For homeowners or developers seeking a one-stop solution, H&R Johnson eliminates the need to coordinate with multiple vendors. Their integrated approach ensures aesthetic consistency across your space. Whether you’re buying tiles, a bathroom vanity, or kitchen countertops, you’re assured of consistent quality and design harmony.
Product Range:
Glazed vitrified tiles and digital tiles form the core of their offerings, supplemented by an impressive array of complementary products. Their manufacturing capacity and technological prowess ensure timely delivery for large-scale projects.
Best For: Homeowners undertaking complete renovations or new constructions, commercial developers needing integrated solutions, interior designers working on cohesive projects, and those valuing convenience.
6. Orient Bell Limited – The Balance of Quality and Affordability
Founded: 1977 (Originally as Orient Ceramics and Industries)
Headquarters: New Delhi
Production Capacity: 42.4 Million Square Meters Per Year
Manufacturing Plants: Sikandrabad (UP), Hoskote (Karnataka), Dora (Gujarat)
Orient Bell represents the perfect equilibrium between quality and affordability. Established in 1977, the company has nearly five decades of experience. The company merged with Bell Ceramics in 2010, combining strengths to create a formidable tile manufacturer.
Product Specialization:
Orient Bell’s product range includes vitrified, digital, and ceramic tiles, with a special focus on germ-free tiles that promote cleanliness and hygiene-a significant selling point for modern bathrooms and kitchens. Their innovative approach to tile design ensures that affordability doesn’t compromise aesthetics.
Market Credibility:
With a market valuation of approximately ₹580 crore, Orient Bell has earned an A-rating from CRISIL, affirming its financial stability and operational excellence. Their market presence extends across Indian heartlands where value-conscious buyers dominate purchasing decisions.
Best For: Budget-conscious families, first-time home builders, commercial spaces where affordability is paramount, and those prioritizing durability alongside cost-effectiveness.
7. CERA Sanitaryware Ltd – The Diversified Player
Founded: 1980
Founder: Vikram Somany
Headquarters: Ahmedabad, Gujarat
CERA Sanitaryware has built its reputation primarily on sanitaryware (sinks, faucets, and bathroom fixtures), but their tiles division deserves equal recognition. The company’s diversified approach means they understand integrated bathroom design better than specialized tiles manufacturers.
Product Finishes:
CERA offers tiles in multiple finishes-Glint, glossy, matt, HD polish, satin, and TR coating. This variety ensures that whether you’re creating a modern, minimalist bathroom or a traditional, warm kitchen, CERA has appropriate options. Their product portfolio spans floor tiles, kitchen tiles, and bathroom tiles, each optimized for its specific environment.
Pricing Strategy:
CERA positions itself in the accessible segment, with floor tiles starting at ₹50 per square foot and premium options reaching ₹70 per square foot.
Best For: Buyers overhauling bathrooms and kitchens who want coordinated fixtures and tiles, those seeking value without compromising quality, and anyone attracted to CERA’s heritage in sanitaryware.
8. Nitco Ltd – The Innovative Designer
Established: 1953 (One of India’s Oldest Tile Manufacturers)
Headquarters: Bombay (Mumbai)
Dealer Network: ~1,100 Dealers Across India
Nitco brings seven decades of tile manufacturing expertise. With an establishment dating back to 1953, Nitco witnessed and shaped the evolution of India’s tiles industry. The company’s extensive dealer network of approximately 1,100 dealers speaks volumes about its market penetration.
Product Distinctiveness:
Nitco specializes in marble, mosaic, floor tiles, wall tiles, and increasingly, digital tiles. The company is renowned for its innovative and unique designs that appeal to design-conscious consumers. Their tile collections often feature patterns and finishes that set them apart from competitors.
Pricing Structure:
Nitco vitrified tiles are competitively priced at ₹45-60 per square foot, making them accessible to middle-class homeowners while maintaining quality standards.
Best For: Design enthusiasts seeking unique patterns, those with access to Nitco’s extensive dealer network, buyers in the ₹45-60 per sq ft budget range, and anyone valuing a brand with deep historical roots.
9. Varmora Granito Ltd – The Mid-Premium Option
Specialization: Vitrified Floor Tiles, Double Charge, Full Body Tiles
Product Range: High gloss finishes, natural stone looks, metallic finishes
Varmora Granito positions itself in the mid-premium segment, offering product range and quality that bridges affordable and luxury options. Their product portfolio spans vitrified floor tiles with varied finishes, catering to different aesthetic preferences.
Design Versatility:
Varmora’s ability to produce tiles in high gloss, natural stone imitations, and metallic finishes makes them ideal for buyers seeking visual variety. From rustic outdoor spaces to contemporary living rooms, Varmora has options.
Pricing:
With prices ranging from ₹30-80 per square foot, Varmora covers a broad middle ground, accessible to most Indian middle-class families while offering several premium choices.
Best For: Homeowners wanting design variety within affordable budgets, those drawn to finishes mimicking natural materials, commercial spaces requiring durable, attractive flooring, and anyone seeking good value propositions.
10. Bajaj Tiles – The Industrial Powerhouse
Founded: 1992
Headquarters: Gujarat
Production Capacity: 75,000 Square Meters Per Day
Market Valuation: ~₹5,764 Crore
Bajaj Tiles represents a relatively young company that has scaled rapidly. Established in 1992, Bajaj has become one of India’s largest tile exporters. Their production capacity of 75,000 square meters daily positions them among the top manufacturers globally.
Product Portfolio:
Bajaj manufactures glazed wall tiles, digital wall tiles, heavy-duty industrial tiles, and polished porcelain tiles. This range indicates their ability to serve residential, commercial, and industrial segments simultaneously. The company’s focus on industrial tiles is particularly noteworthy, as this segment is less saturated than residential tiles.
Financial Strength:
With an ROE of 12.0% and ROCE of 15.4%, Bajaj demonstrates solid financial performance. Their market capitalization of ₹5,764 crore ranks them among India’s top five public tile companies.
Best For: Commercial projects demanding heavy-duty tiles, industrial spaces requiring specialized flooring, large-scale residential projects needing competitive bulk pricing, and those valuing a manufacturer with proven financial stability.
Section 3: Key Considerations When Choosing a Tiles Company
Factor 1: Understanding Tile Types and Their Applications
Before choosing a company, understand what you’re buying. Ceramic tiles are traditional, affordable, and come in glossy finishes-perfect for walls and light-traffic areas. Vitrified tiles undergo a high-temperature manufacturing process, resulting in lower water absorption (perfect for bathrooms and kitchens). Porcelain tiles are the premium option, offering superior durability and design flexibility. Digital tiles feature printed designs using advanced technology, providing unlimited customization options.
Factor 2: Production Capacity and Supply Chain Reliability
Larger production capacity doesn’t always mean better quality, but it does signal reliability. Companies like Kajaria and Bajaj, with significant production capacity, can fulfill large orders without delays. For substantial projects, verify a company’s production timeline and delivery infrastructure.
Factor 3: Geographic Accessibility
Choose companies with dealer networks in your region. Kajaria’s national presence ensures availability across metros and tier-2 cities. Conversely, regional players might offer better prices locally but prove inconvenient if you need after-sales support or replacements.
Factor 4: Price vs. Quality Balance
A 30% price difference doesn’t translate to a 30% quality difference. Budget options from established manufacturers often outperform premium offerings from unknown brands. Compare price per square meter, warranty periods, and customer reviews.
Factor 5: Warranty and Customer Support
Premium manufacturers typically offer 5-10 year warranties covering manufacturing defects. Verify what’s covered-surface scratches usually aren’t, but water absorption issues are. Check if the company has service centers near you for complaints and replacements.
Section 4: Popular Tile Styles and Where to Find Them
Large-Format Tiles – The Modern Trend
Large-format tiles (larger than 60×120 cm) dominate contemporary design, reducing grout lines and creating seamless visual flow. Companies like Simpolo, Asian Granito, and RAK Ceramics specialize in these modern offerings.
Digital Tiles – Unlimited Design Possibilities
Digital printing technology allows manufacturers to replicate natural materials-wood, marble, stone-on tiles. Kajaria, Nitco, and H&R Johnson lead in digital tile innovation, offering designs ranging from minimalist to ornate.
Eco-Friendly Tiles – Sustainability Matters
A growing segment of conscious consumers seeks sustainable tiles. RAK Ceramics, for instance, emphasizes eco-friendly practices. Look for manufacturers using recycled materials and energy-efficient production methods.
Specialty Tiles – Meeting Unique Needs
Anti-skid tiles for bathrooms, germ-free tiles for kitchens, and outdoor tiles for patios address specific needs. Simpolo’s anti-skid range and Orient Bell’s germ-free tiles exemplify this specialization.
Section 5: FAQs About Choosing Tiles Companies in India
Q1: Which tiles company in India offers the best value for money?
A: The answer depends on your budget and requirements. For budget-conscious buyers (₹20-50 per sq ft), Nitco and Cera are excellent choices. For mid-range (₹50-100 per sq ft), Somany and Varmora offer great value. For premium options, Simpolo and RAK Ceramics justify the investment through superior durability and design.
Q2: Are Indian tiles as good as imported tiles?
A: Absolutely, and often better in terms of value. Indian manufacturers, particularly those in Morbi, produce tiles that match or exceed imported quality standards. Companies like Kajaria and Simpolo export worldwide, proving their global competitiveness. India’s prices are 30% lower than Chinese alternatives while maintaining comparable quality.
Q3: How do I verify a tiles company’s authenticity?
A: Check their GST registration, visit authorized dealers, examine product certifications (ISO standards are a good indicator), and read customer reviews on established platforms. Visit their manufacturing facilities if possible-transparent companies encourage such visits.
Q4: What’s the typical lifespan of quality tiles?
A: Well-manufactured tiles last 15-20 years or more in residential settings, easily lasting 25+ years in low-traffic areas. Longevity depends more on proper installation and maintenance than the tiles themselves.
Q5: Can I directly purchase from manufacturers, bypassing retailers?
A: Large orders (1000+ sq ft) can potentially be negotiated directly with manufacturers for bulk discounts. However, most manufacturers maintain dealer networks to ensure quality installation guidance and warranty support through authorized channels.
Section 6: Expert Recommendations Based on Project Types
For New Home Construction:
Start with Kajaria for variety and reliability, then compare with Somany and Simpolo. Ensure you’ve finalized designs before ordering-bulk purchases take 3-4 weeks for delivery.
For Budget Renovations:
Cera and Nitco offer excellent budget options without compromising quality. Don’t compromise on installation-poor laying can ruin excellent tiles.
For Premium Residential Projects:
Simpolo, RAK Ceramics, and Asian Granito’s large-format collections cater to discerning homeowners willing to invest more for aesthetic superiority.
For Commercial Spaces:
Bajaj Tiles’ industrial range and Kajaria’s capacity make them ideal for commercial projects requiring bulk orders and timely delivery.
Section 7: The Future of India’s Tiles Industry
The tiles industry is evolving rapidly. Morbi’s new 425-hectare ceramics park (expected completion by June 2026) will create 1,600 modern manufacturing units, further reducing costs and improving quality. Made-in-India tile-making machinery will reduce import dependence, cutting production costs by 25%. Large-format tiles will dominate, digital printing will become standard, and sustainability will move from a niche to mainstream.
For consumers, this means better options, lower prices, and increased focus on innovation and design. Companies investing in automation and technology will thrive, while traditional manufacturers may struggle unless they adapt.
Conclusion: Making Your Final Decision
Choosing a tiles company isn’t rocket science, but it deserves thoughtful consideration. Whether you prioritize affordability (Nitco, Cera), design innovation (Simpolo, Kajaria), or rapid scalability (Asian Granito), the Indian market offers excellent options across every segment.
Here’s a practical checklist for your decision-making:
- Identify your budget range (₹20-80 per sq ft covers most options)
- Determine tile type (ceramic for walls, vitrified for water-prone areas, porcelain for premium looks)
- Check local availability through dealer networks
- Compare warranties and customer support options
- Visit showrooms and examine samples in different lighting conditions
- Read recent customer reviews on platforms like Google, Justdial, and local forums
- Negotiate bulk discounts if ordering more than 1,000 square feet
Remember, tiles are a 15-20 year investment in your home’s functionality and beauty. Investing an extra hour in research now saves significant hassle later. For more insights on tiles selection, trends, and comparisons, visit tilesblog, a comprehensive resource for tile buyers and industry professionals.
The Indian tiles market has matured to offer world-class products at affordable prices. Your perfect tiles-whether budget-friendly or luxury-are waiting. The top 10 companies featured in this guide represent the cream of Indian tile manufacturing. Choose wisely, and enjoy beautiful, durable flooring for decades to come!
